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  • Aug 27, 2021
  • Digital Marketing

    SEO

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Team TIS

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If you are a blog owner, content marketer, or SEO expert, there’s a good chance you’ve been hearing a lot about the new Google MUM Update in recent weeks. The MUM update has been live for the past few months and many industry experts are saying that this is a major update to Google’s AI technology. They’ve also said that this update could be more important than the Penguin and Panda updates. This update could change the game on SEO in near future.

It is speculated that this new AI technology will be able to take what it knows about you and your interests, and use that information to deliver search results tailored just for you. The blog will explore how this change may affect SEO and what marketers can do to prepare themselves for this change.

1) What is Google MUM?

At the 2019 Google I/O developer conference, Google announced a new AI-based technology that goes by the name of MUM. MUM is actually an acronym and stands for ‘Multitask Unified Model’ which seems like it’s going to be pretty powerful with its ability to understand any kind of content. Google MUM Update is a machine learning algorithm that will help Google with its search engine optimization (SEO) efforts by giving better search results to users who are more likely to click on them.

This means that Google’s algorithm will now rely less on keyword density in order to rank websites in search engine results pages (SERPS). So, what does this mean for SEO? In many ways, Google MUM is changing the face of SEO by eliminating some old rules that have been part of the industry since its inception.

This artificial intelligence system is so advanced that it can answer your complicated questions with speed and accuracy. Google designed this AI to not only understand language, but also generate an intricate understanding of the world’s knowledge by being trained on 75 different languages. The more complex queries will be handled seamlessly for you when you engage MUM because they are able to interpret things from all angles; meaning there won’t need to be eight searches needed before finding what we’re looking for anymore!

MUM is a revolutionary neural network that can unlock the information in web pages, documents (HTML, PDF), images and videos. It goes beyond just reading text to provide users with context about what they’re searching for – it does this by learning the links between words. MUM also has translation capabilities so you can read anything from other languages!

Google has been striving for decades to make the world’s information universally accessible and useful. Now, with their new MUM AI technology they are one step closer. The machine learning algorithm will be rolled out in Google Features over the coming months as an iterative process where Google monitors how users react before releasing it more broadly or making changes according to feedback from its tests on a small number of people who have volunteered for testing purposes only so far.

2) Who Does This Affect?

This update affects anyone that owns and operates websites with PBNs (Private Blog Networks). This can be both strategic or unintentional. It is important to take care of your PBNs now before Google finds them out and penalizes you for it. The penalties are so harsh that many people are at risk of losing their business if they’re hit by Google’s punishment. On top of everything, Google is more aggressive than ever when looking for ranking manipulation, so keep your SEO game up-to-date by following current updates.

3) How Can I Optimize My Site for MUM Update?

As one of Google’s latest search algorithm changes, Google has added AI technology to find low-quality sites and content. You can prevent your website from being penalized and can improve SEO by following updated trends and tips. To best prevent your site from being affected by these new updates, consider some of these following steps:

● Be careful with outgoing links on your site. Only link out when it’s worth it and never hide affiliate links in outgoing links.
● Avoid automated comments on your site. Every time you publish something new, there will be people that will comment on that post automatically without adding any value. And every time you publish something new, those automated comments will also be published again. That means they have been seen many times before even though they were never read before. That’s why you should avoid automated commenting as much as possible.
● Keep checking Google Search Console for issues like duplicate pages, pages not optimized well enough, etc. It’s important to keep your website fully optimized and free of errors in order to prevent Google from doing any kind of penalty against you because most penalties can’t be reversed once they’re put into effect.
● Finally, make sure your titles are clear and readable, don’t try to sneak keywords just to please Google. Instead, write headlines that are useful for readers. Let them know what they’ll get if they click through on your headline!

4) When Will This Go Live?

Google has announced that it will be rolling out its newest product, MUM in a step-by-step process over the coming months. Its new service is expected to increase productivity as people juggle multiple tasks at once without any decrease in quality of work. Google anticipates this revolutionary model being implemented not only on their search engine but also across other services like Gmail and YouTube.

Let’s Wrap Up

Hope this blog helps you to understand the latest Google MUM update and how it is going to affect your site. You need to keep in mind that prevention is always better than the cure. So, you should better optimize your site for this Google update to serve your reader with the best content.

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