Google’s newest advertising tool, responsive search ads, now comes as the default choice for advertisers who want to try out this type of ad format. This doesn’t mean that you have to use them right away, but if you’re new to Google Ads and you want to try out responsive search ads, this means you don’t have to do anything special to start with them right away. Instead, ...
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Have you ever scratched your head over the capabilities of your browser? How will you react if someone says that your browser can make you more productive, increase your focus, and help you become more organized? Would you laugh it out or take them seriously? It does not matter how you react. The fact is that all are true. Yes, you heard it right. Web technologies have ...
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If you know at least the basics of digital marketing, there seems to be no need to apprise you about keywords' importance in any SEO strategy. Be it off-page or on-page optimization for search engines; keywords make an SEO strategy go round. Therefore, keyword research is the initiating task in an SEO campaign to find the right keywords for your campaign. Again, there is ...
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If you are a blog owner, content marketer, or SEO expert, there's a good chance you've been hearing a lot about the new Google MUM Update in recent weeks. The MUM update has been live for the past few months and many industry experts are saying that this is a major update to Google's AI technology. They've also said that this update could be more important than the Penguin and ...
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If you're a brand that relies on user-generated content to stay fresh and relevant; Congratulations! You are ahead of the game. User-generated content is all about tapping into your customer's creativity and using it in your marketing strategy. It allows big brands & enterprises to engage with their customers in a whole new way. What do you imagine when you hear the phra ...
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Are you witnessing a slump in the revenue of your business? And are you unable to figure out the underlying reason? You might have assessed your product or service lineup and reviewed your employee performance. But found them to be alright. So, you are confused about what went wrong. The reason could be--your website is invisible in search engine results, so consumers ...
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