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Responsive Search Ads Are Now Default Type for Google Ads
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Responsive Search Ads Are Now Default Type for Google Ads

Google’s newest advertising tool, responsive search ads, now comes as the default choice for advertisers who want to try out this type of ad format. This doesn’t mean that you have to use them right away, but if you’re new to Google Ads and you want to try out...

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How to do Keyword Research for SEO: A Comprehensive Guide
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How to do Keyword Research for SEO: A Comprehensive Guide

If you know at least the basics of digital marketing, there seems to be no need to apprise you about keywords’ importance in any SEO strategy. Be it off-page or on-page optimization for search engines; keywords make an SEO strategy go round. Therefore, keyword research is the initiating task...

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Google MUM Update: What You Need to Know
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Google MUM Update: What You Need to Know

If you are a blog owner, content marketer, or SEO expert, there’s a good chance you’ve been hearing a lot about the new Google MUM Update in recent weeks. The MUM update has been live for the past few months and many industry experts are saying that this is...

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10 Ways Brands Are Using UGC To Retain and Engage Customers
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10 Ways Brands Are Using UGC To Retain and Engage Customers

If you’re a brand that relies on user-generated content to stay fresh and relevant; Congratulations! You are ahead of the game. User-generated content is all about tapping into your customer’s creativity and using it in your marketing strategy. It allows big brands & enterprises to engage with their customers...

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How to Make an Effective Digital Marketing Plan
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How to Make an Effective Digital Marketing Plan

Are you undermining the need for a digital marketing strategy for your business? If so, you are making a grave mistake. You might tend to ask why it is so. And the answer is straightforward–you will lose out in the stiff competition and might be eventually out of business....

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